Before this, most of my leads came from cold calls, door-to-door, pamphlets, you name it. The problem was, those leads were really cold. I had to push hard just to get them to show up for a site visit, and honestly, conversions felt like a dream. Now with performance ads running for my listed properties, it’s a whole different story. People fill out the form because they’re already interested, which makes it way easier for me to turn them into site visits and actual deals. A lot of that pressure and chasing is finally off my shoulders. These days, I literally wake up, check my CRM, and see how many qualified people have shown interest in my properties overnight. That’s a good feeling.